Services Utilized: Conversion Optimization, Pay Per Click (PPC) Management, A/B Split Testing
Goal: Client required an uplift in lead conversions, while maintaining the previous monthly PPC ad spend budget.
Our Solution: We optimized the client’s PPC account with higher converting ads and more effective ad copy. CTR’s increased and we then tested custom lead pages to obtain the highest lead conversion possible.
Result: As a result of the newly optimized PPC accounts, ad copy, and additionally suggested website modifications, the client obtained a 35% increase in lead conversions.