A-B Split Testing Optimization

Services Utilized:  A/B Split Testing, Pay Per Click (PPC) Management, Conversion Optimization, Custom Lead Page Creation

Goal: To increase the percentage of traffic of website traffic that subscribed to the client’s email list.

Our Solution: We created custom lead pages and lead boxes on the client’s website to test out the best method of lead capture. We simultaenously audited and optimized the client’s PPC accounts while refining their ad strategy to target the audiences and geographical regions that they required. We continually refined and optimized the client’s accounts based on weekly conversion results.

Result: The client saw a 41% lift in the amount of online traffic that subscribed to their email list.