Services Utilized: Custom Lead Page Creation, Pay Per Click (PPC) Management, A/B Split Testing
Goal: To decrease the average amount spent for Cost Per Lead (CPL) across Google Adwords, Bing Ads, and Yahoo.
Our Solution: We created and tested new ads for each account and A/B split test to refine down to the best performing ads. We also created and implemented custom lead web pages to capture leads in a more efficient manner.
Result: The winning lead page resulted in a 39% increase in conversions. Paired with more effective ads, an optimized bid strategy, and improved landing pages, our client obtained a 44% decrease in their cost per lead.