Services Utilized: Remarketing, Paid Social Media Marketing, Pay Per Click (PPC) Management
Goal: To implement a brand-new remarketing campaign across 5 different websites, and decrease the cost paid per lead.
Our Solution: We audited the existing PPC account, added negative keywords and optimized the bid strategy. We also optimized the ads and tested new ad variants that increased CTR’s. Once the existing PPC accounts had been optimized, we implemented a remarketing campaign across paid social media channels. This campaign targeted all previous visitors of their 5 websites.
Result: Client experienced a sharp decrease in lead costs due to higher sales closing rates.